Get a ticket, get a free gadget

CNET News
By: Holly Jackson
June 30, 2008

Break the law, get a free headset?

It might sound a little odd, but online retailer Headsets.com has decided to make that idea the focus of a new marketing and educational campaign related to the new hands-free legislation that takes hold Tuesday in California and Washington.

In effect, if you get ticketed for talking on your cell phone without a headset while driving, pony up the $20 or $50 (depending on how many times you've been caught), then send documentation of your offense to Headsets.com.

The most surprising part? You'll be making a hefty profit by breaking the law. According to CEO Mike Faith, Headsets.com will, for a limited time at least, give away the Plantronics Discovery 925, which retails at $149.99.

"Some people might not be able to afford to upgrade to a headset, and we're not going to give them a low-end one," Faith said.

According to Faith, the objective is not to have people deliberately break the law to get a free, expensive headset, though it's unclear how the company will be able to determine who is going that route.

The other goal of the campaign is to draw attention to the law itself, Faith said, in hopes that most people will buy a headset instead of continuing to drive with one hand.

"Our goal is to get people to think about it," Faith said. "They really shouldn't be talking on the phone while driving and (should) start using two hands."

If you do happen to break the law, which CNET News.com does not suggest, the hotline 1-800-headsets or the Headsets.com Web site can start you on the path to a new headset.