Five
Tips on Using Customer Service to Grow Your Business
Drive-You-Nuts.com
December 7, 2003 The key to the outstanding success of Headsets.com
is their commitment to the providing the largest selection of headphones
and conferencers at the best price and with outstanding Customer service. Here are five tips from Mike Faith, President & CEO:
- Put the Customer first. Focus on Customer service so that when
people call they have an outstanding experience and you can keep
them as lifetime Customers.
- Ask your Customers how you're doing. We include a brief Customer service survey in the box with every shipment and offer Customers a $10 discount if they complete it. The survey asks a small number
of questions, in particular how was their experience with the Customer service rep, and we rank our Customer service reps based on the
results that come back from these surveys.
- Hire the right people. We've honed our hiring process and place
a lot of emphasis on personality type to ensure that the employee
is able to listen to what the Customer really wants and to be able
to provide that. This is far more important to us in the selection
process than their level of experience.
- Think outside the box. We use a business psychologist and voice
coach that most of our Customer service reps speak with regularly.
They talk with this person during the training process and as a
ongoing career development process.
- Don't become a slave to technology. We have a very sophisticated
phone system with a lot of features. But we've actually disabled
many of them because it made the whole Customer experience way too
complicated. Always keep track of the Customer 's perspective and
you'll do just fine.
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